About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
Mobile Games LiveOps Cheat Sheet
Mobile Games LiveOps Cheat Sheet
Here is a breakdown of factors impacting the LTV:
• Meta
• FTUE
• ARPU
• Balance
• Playtime
• Retention
• Conversion
• Win Streaks
• Daily Bonus
• Battle Pass
• PvP Contests
• Social Features
• Difficulty Curve
• Late Game Content
• Holiday Features
• Limited Time Offers
• Technical Stability
• Cohort Segmentation
• Ads (Interstitial & Rewarded)
What do you think is the most important factor?
