Mobile Games Downloads Heatmap 2024

Mobile Games Downloads Heatmap 2024

Here’s the breakdown by genre, with all the numbers:

1. Hypercasual Games (https://lnkd.in/epJ6KA2Y)
• Total Downloads: 12.9B (-9.9%)
• Puzzle: 3.0B (-11.1%)
• Arcade: 2.7B (-12.2%)
• Runner: 1.5B (-14.5%)
• Idle Arcade: 1.0B (21.9%)
• Shooter: 542.8M (7.1%)
• Simulation: 1.1B (-9.7%)
• Clicker/Idle: 197.2M (-15.3%)
• Other genres like Rhythm (-22.5%) and Satisfaction (-12.5%)

2. Casual Games (https://lnkd.in/e6MViVcK)
• Total Downloads: 28.3B (-1.3%)
• Match-3: 885.3M (-19.9%)
• Merge: 608.6M (20.5%)
• Kids: 4.6B (0.8%)
• Simulation: 4.3B (3.6%)
• Bubble Shooter: 398.0M (-16.7%)
• Hidden Objects: 235.4M (9.7%)

3. Midcore Games (https://lnkd.in/eJ7_A4Ed)
• Total Downloads: 12.4B (+0.4%)
• Shooter: 2.4B (-3.2%)
• Racing: 1.0B (10.0%)
• Action/Brawl: 427.7M (34.9%)
• Real-Time Strategy (RTS): 408.5M (14.6%)
• Action RPG: 263.9M (20.5%)
• Idle RPG: 234.5M (17.1%)
• Card Battler: 97.1M (15.6%)

Key Takeaways:
• Hypercasual continues to decline (-9.9% overall).
• Casual genres like Merge (20.5%) and Kids (0.8%) remained resilient.
• Midcore genres, particularly Action/Brawl (+34.9%) and RTS (+14.6%), saw strong growth.

What trends are you seeing in your space?