Analyzing the web shops of various games, I divided them into three types:
1. Simple
2. Feature Oriented
3. Web Shop As Part Of A Unified Monetization Strategy
Supercell Web shop I attributed to the second type of web shop.
๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐จ๐ ๐ญ๐ก๐ข๐ฌ ๐ข๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง ๐จ๐ฉ๐ญ๐ข๐จ๐ง
โ ๐๐ง ๐๐ฑ๐๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ ๐จ๐๐๐๐ซ for the features that are in demand (Diamond and Gold Pass).
โ ๐๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐ซ๐๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐ฆ๐๐ญ๐ซ๐ข๐๐ฌ. The monetization event is updated in the game on a monthly basis. Buying a special offer with access to such monetization event at a bargain price will motivate users to actively participate in the game in order to progress through the stages and receive prizes for a long time.
๐๐ข๐ฌ๐๐๐ฏ๐๐ง๐ญ๐๐ ๐๐ฌ ๐จ๐ ๐ญ๐ก๐ข๐ฌ ๐ข๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง
โ ๐๐ฅ๐๐ฒ๐๐ซ๐ฌโ ๐ฅ๐จ๐๐๐ญ๐ข๐จ๐ง ๐ซ๐๐ฌ๐ญ๐ซ๐ข๐๐ญ๐ข๐จ๐ง๐ฌ. Currently, only players from certain countries can make purchases on the web shop.
โ ๐๐๐๐ค ๐จ๐ ๐ฏ๐ข๐ฌ๐ฎ๐๐ฅ ๐๐จ๐ง๐๐ข๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐จ๐ ๐ฉ๐ซ๐ข๐๐ ๐ซ๐๐๐ฎ๐๐ญ๐ข๐จ๐ง. To see the prices, a player must log in to the system and be from a country in which it is possible to make a purchase.
โ ๐๐ก๐ ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐ฌ ๐๐ข๐ฆ ๐ญ๐จ ๐ฆ๐จ๐ง๐๐ญ๐ข๐ณ๐ ๐จ๐ง๐ฅ๐ฒ ๐ฉ๐๐ฒ๐ข๐ง๐ ๐ฎ๐ฌ๐๐ซ๐ฌ through the web shop. It does not implement a single method to facilitate the conversion of non-paying users.
โ Game revenue would be higher if they offer various offers and mechanics exclusively for the web shop.
