Mobile Game Web Shops Analysis

Analyzing the web shops of various games, I divided them into three types:

1. Simple
2. Feature Oriented
3. Web Shop As Part Of A Unified Monetization Strategy

Supercell Web shop I attributed to the second type of web shop.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐭𝐢𝐨𝐧

● 𝐀𝐧 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐨𝐟𝐟𝐞𝐫 for the features that are in demand (Diamond and Gold Pass).
● 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐫𝐢𝐜𝐬. The monetization event is updated in the game on a monthly basis. Buying a special offer with access to such monetization event at a bargain price will motivate users to actively participate in the game in order to progress through the stages and receive prizes for a long time.

𝐃𝐢𝐬𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧

● 𝐏𝐥𝐚𝐲𝐞𝐫𝐬’ 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐫𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐬. Currently, only players from certain countries can make purchases on the web shop.
● 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐯𝐢𝐬𝐮𝐚𝐥 𝐜𝐨𝐧𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐩𝐫𝐢𝐜𝐞 𝐫𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧. To see the prices, a player must log in to the system and be from a country in which it is possible to make a purchase.
● 𝐓𝐡𝐞 𝐨𝐩𝐭𝐢𝐨𝐧𝐬 𝐚𝐢𝐦 𝐭𝐨 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐞 𝐨𝐧𝐥𝐲 𝐩𝐚𝐲𝐢𝐧𝐠 𝐮𝐬𝐞𝐫𝐬 through the web shop. It does not implement a single method to facilitate the conversion of non-paying users.
● Game revenue would be higher if they offer various offers and mechanics exclusively for the web shop.