Mobile Game Publisher Insights: Homa Games

Homa is ‘’scaling’’ many games, yet hypercasual’s
star, puzzle, is NOT one of them. Insights:

I am going to cut to the chase.

They make money on Action games, games
That are ‘’almost’’ copy cat of each other.
It looks like sometimes they dont even bother
To change the assets. Why?
Because obviously, it works!

They raised $100M in 2020 on Series B round,
And by looking at the games they are scaling:
They are either running out of fund for marketing,
Or saving cost to scale other subgenres in 2025.

Either way, their low IAP revenue is not a good sign.
My prediction on them is that they are going to:

—> Try to scale 2 ‘’non’’ action games (Puzzle?),
—> Continue to iterate (copy) Action games,
—> Working on a midcore action game (secretly)