Mobile F2P Monetization is “pretty easy” in 2024

📯📯 Mobile F2P Monetization is “pretty easy” in 2024

IF you do this:

1. Choose a proven economy model
2. Congrats! “Monetization performance” won’t be the thing that tanks your project

What almost certainly will?  Retention and *gasp 😬 CPI 😬

In other words, product-market fit.

We’ve been asked… 50 times? to improve monetization

Most of the time, the real problem was:

1. Flabby retention, and
2. Lukewarm market interest (‘normal’ CPI)

Case in point:

My team has 2x’d to 9x’d revenue for 10 games,

and … many of these STILL couldn’t scale profitably

…because they lacked potent product-market-fit 💀

Think about it.

99.9th percentile ARPDAU performance won’t save you,

if 90% of players leave by d7 after $10-$20 CPI.

Focus instead on:

1. Deep user research (recruit ideal target players)
2. Aggressive IPM testing (hunt POWERFUL resonance)
3. D7R testing (delightful core loop, progression)

Use KPI targets + hard time gates for accountability.

Focus on velocity of experimentation

Purge the unhelpfully antiquated terms: ‘soft launch’ and ‘hard launch’ from your vocabulary (for now)

You don’t ‘launch,’ you ‘test’ marketing (CPI & IPM) or retention (D1 & D7)

You’ll know you’re on the right track when you’ve killed your 20th prototype 💪

May the odds be ever in your favor ✌️