Mobile Ad Spend in US by Industries

Simple, although very powerful data showing changes in the mobile ad spend in US by industries (based on eMarketer). Why it is important?

▪️ Growth: It shows how verticals like Retail, CPG are getting strong on Mobile.
▪️ App Monetization: With approximately 80% of mobile ad spending occurring within apps, this shift indicates a change in app monetization strategies, especially towards hybrid models. This is crucial for mobile games, as increased non-gaming ads within them signify a move towards true hybrid monetization with potentially lower cannibalization rates. Since eCPMs for these ads might not be tied to in-app purchase probability, it allows for diversified revenue streams.
▪️ Industry-Wide Shift: This trend reflects the adoption of data-driven strategies, user acquisition (UA), and measurement techniques, previously common in mobile gaming, by other sectors like retail.
▪️ This is evident in the job market, where marketing positions in non-gaming sectors are becoming more prevalent compared to mobile gaming. Essentially, we’re seeing a broader trend of industries recognizing the power of mobile and leveraging strategies proven successful in the mobile gaming space.

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