Mobile Ad Placements: Trends in Ultracasual and Hypercasual
🚀 Mobile Ad Placements: Current Trends in Ultracasual and Hypercasual 📈
Mobile Game design trends evolve similarly to UA creatives but on a larger 2-3 month cycle, with UA driving game design. Here are the three ad monetization trends currently in use:
1. New Remove Ads Buttons 🛑✨
– New ways to integrate “remove ads” options which include; Slider, to match iPhone settings 📱, and remove ads multiple pricing options for 1 week to forever.
2. Hiding Content behind Rewarded Ads 💲🔒
– Games like Nut Sort, Magic Tiles Piano 3, and Car Jam hide a considerable amount of content behind rewarded ads. Anything from 6-34 rewarded ad views are needed to unlock content 🎁.
3. UA Design Driving Game Design 🎨
– The famous “only 97% can beat this level” messages from UA creatives have been added in CryptoGram to encourage users to keep playing after showing an interstitial ad 📢🎮.
🎮 Top 5 Games Showcasing These Trends:
1. Nut Sort – Zephypr Mobile 🥜
– 3.2M downloads in last 30 days 📥
– Sorting Puzzle game released in February, scaling rapidly 🚀
– Key ad placements: Subscription to remove banner ads , 21 background aesthetic rewarded ads
2. CryptoGram – Joy Interactive📜
– 2.1M downloads in last 30 days 📥
– Tabletop Word Game ranking second in the word genre 🏆
– Key ad placements: Unlimited rewarded ads for more lives ❤️, slider remove ads in settings and gameplay 🎛️
3. Satisdom – ABiGames 🧩
– 2.6M downloads in last 30 days 📥
– Puzzle game with simple puzzles and level progression 🧠
– Key ad placements: Split remove ads into one-day 🕐 and forever options 🔄
4. Pinout – Hypercell 📌
– 1.5M downloads in last 30 days 📥
– Launched in July 🗓️
– Key ad placements: 7-day subscription 📅 and forever remove ads 🔄, unfolding presentation style 📖
5. Magic Tiles 3: Piano – Amanotes 🎹
– 4.9M downloads in last 30 days 📥
– Released in January 2024 with a lifetime revenue of $34M 📈
– Core Gameplay: Piano guitar hero style 🎸, locking content behind rewarded videos and framed offers 🎥🖼️
👉 Watch our full analysis on YouTube: https://lnkd.in/ez7V_b5b
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