Mob Control by Voodoo: A $200M Game in the Making Over 3 Years 🚀🎮
In a recent interview with Naavik, Aaron Bush from Naavik and Miguel Santirso from Voodoo shared some key insights and strategies that have propelled Mob Control toward its impressive success:
1) Achieving Exceptional Growth 📈: Voodoo set a target of 150% ROAS in 4 months for all their games, but Mob Control surpassed this with 160% growth. Their focus is on balanced growth, avoiding high revenue scaling that compromises profitability.
2) Innovative Tower Mechanics 🏰: A significant A/B test involved revamping the base building mechanics to combat gameplay repetitiveness. This change led to a 20% increase in lifetime value (LTV).
3) Indian Market 🇮🇳: India boasts the second-highest daily active users (DAU) for Mob Control. Voodoo discovered that “skip its” are ineffective in this market. In general, too, they prefer some hard currency monetization over skip its globally.
4) Ad Strategy Optimization 🎥: Another major A/B test focused on ad frequency. By increasing rewarded ad positions and reducing interstitials, Voodoo enhanced gameplay time and retention rates.
5) Creative Production 🎨: Voodoo produces an astounding 300-500 creatives each week, ensuring a constant stream of fresh content.
6) Future Ad Strategy 🔮: Looking ahead, Voodoo plans to significantly reduce interstitial ads, except in certain regions, aiming to emulate the ad strategy success seen in games like Royal Match.
7) IP Deals 💰: Transformers videos are getting higher CPI than the standard Mob Control videos. While they are not aggressively pursuing short-term monetization through IPs, they have seen only a small rise in overall monetization because of IP.
8) Strategic Clan Features 🛡️: A major upcoming release will focus on base defense and clan warfare. With around 50 unofficial clans already formed, Voodoo aims to enhance this community aspect, fostering clan vs. clan battles.
Mob Control’s success story is a testament to Voodoo’s strategic approach and continuous innovation in the hybrid-casual gaming market. 🌟
