👋 Let’s look at the top 2 Merge Games Ad Monetization strategies. Right now the undisputed leaders in the Merge Category are Magmatic Games Ltd’s Travel Town ($620k/day IAP) and Mircofun’s Gossip Harbour ($350k/day IAP).
💰 Travel Town according to Sensor Tower boasts a DAU of 1.5m and is mediated on Google AdMob. The current Rewarded ad placements are Energey replenishments when you run out of energy capped at 4x per day and after level 10 pop to unlock bubbles on the merge board. About 40% of users should interact with these placements roughly bringing the IMP/DAU to 3.2 meaning a daily ad revenue of around $100k or 15% of overall revenue (Estimate!).
💹 Gossip Harbour’s DAU is slightly lower at 500k users and is mediated on AppLovin and has a heavier focus on ad revenue. Currently, there are 4 Rewarded ad placements in the game. Energy replenishment capped at 1x per day, Daily special in-store, Hot sales in-store refresh for new items, and the ability to open items on the merge board. I estimate the Ad viewer rate at around 50% with an IMP/DAU of 4.3, resulting in a daily ad revenue of $50k or 20% of total revenue.
🕵♂️ Some snooping on Linkedin shows that Metacore has made hires on the ad monetization side making it likely that we will see ads in Merge Mansion soon. 🕵♂️
