Merge-2 with Complex Meta: The Year of LiveOps & Monetization

Merge-2 with Complex Meta: The Year of LiveOps & Monetization 🚀

The genre surged in 2024, with revenue up 106% YoY and downloads rising 43%.

But here’s the catch—this growth comes from just a few dominant titles, including Merge Mansion, Travel Town, Gossip Harbor, and Seaside Escape. 👑

How did they achieve this? By doubling down on LiveOps and refining monetization strategies, drawing inspiration not just from each other but also from Match-3 and Casual Casino. 🎰

Want the details? You’ll find them all in our report.

Casual Games Report 2024 also covers:
🏆 How Two games outperformed Merge Mansion, which dominated the niche for three years.
🔄 How Merge Mansion is fighting back to reclaim its position.
📈 How three new games broke into the Top 10—and what set them apart.