About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
Journal 7 Anton Slashcev January 14
Based on Playliner research, here is a list of the most popular holiday and event themes:
— ๐ช๐๐ก๐ง๐๐ฅ โ๏ธ —
๐ญ. ๐๐ต๐ฟ๐ถ๐๐๐บ๐ฎ๐ ๐ (๐๐ฒ๐ฐ๐ฒ๐บ๐ฏ๐ฒ๐ฟ)
Thematic attributes:
โข Snowy landscapes, festive lights, and winter wonderland maps
โข Holiday soundtracks and cozy loading screens
Features:
โข Holiday pass with exclusive festive skins
โข Gift-giving mechanics (Advent Calendar-style)
โข Story-driven quests with holiday spirit
๐ฎ. ๐ก๐ฒ๐ ๐ฌ๐ฒ๐ฎ๐ฟโ๐ ๐๐ฒ๐๐๐ถ๐๐ฎ๐น ๐ (๐๐ฎ๐๐ฒ ๐๐ฒ๐ฐ โ ๐๐ฎ๐ฟ๐น๐ ๐๐ฎ๐ป)
Thematic attributes:
โข Fireworks, glittery effects, and countdown visuals
โข Festive city-themed locations
Features:
โข Special currency resets for limited-time items
โข Collection mechanics for unique celebration tokens
โข Story-driven event: Celebrate heroes and fresh beginnings
๐ฏ. ๐๐๐ป๐ฎ๐ฟ ๐ก๐ฒ๐ ๐ฌ๐ฒ๐ฎ๐ฟ ๐ฎ (๐๐ฎ๐๐ฒ ๐๐ฎ๐ป โ ๐๐ฎ๐ฟ๐น๐ ๐๐ฒ๐ฏ)
Thematic attributes:
โข Red lanterns, firecrackers, and gold decorations
โข Lantern-lit streets with themed dรฉcor
Features:
โข Themed pass with culturally inspired items
โข Limited-time rewards using special festival currency
โข Festive tournaments for exclusive skins
— ๐ฆ๐ฃ๐ฅ๐๐ก๐ ๐ธ —
๐ฐ. ๐ฉ๐ฎ๐น๐ฒ๐ป๐๐ถ๐ป๐ฒโ๐ ๐๐ฎ๐ ๐ (๐๐ฒ๐ฏ๐ฟ๐๐ฎ๐ฟ๐)
Thematic attributes:
โข Pink and red UI with heart motifs
โข Romantic-themed ambiance in key locations
Features:
โข Heart-shaped collectibles for bonus rewards
โข Gift-exchange mechanics (“Send Love Letters”)
โข Limited-time couples’ missions
๐ฑ. ๐๐ผ๐น๐ถ ๐๐ฒ๐๐๐ถ๐๐ฎ๐น ๐ (๐ ๐ฎ๐ฟ๐ฐ๐ต โ ๐ฉ๐ฎ๐ฟ๐ถ๐ฒ๐)
Thematic attributes:
โข Vibrant color splashes, festival flags, and powders
โข Color-splashed villages and festive settings
Features:
โข Gift-giving mechanics with color packets for fun bonuses
โข Special Holi-themed bundles
๐ฒ. ๐๐ฎ๐๐๐ฒ๐ฟ ๐ฃ (๐ ๐ฎ๐ฟ๐ฐ๐ต/๐๐ฝ๐ฟ๐ถ๐น โ ๐ฉ๐ฎ๐ฟ๐ถ๐ฒ๐)
Thematic attributes:
โข Pastel-colored visuals, flower-filled meadows, and eggs
โข Easter-themed zones with playful elements
Features:
โข Egg-hunt collectibles for seasonal skins
โข Time-limited tournaments with themed rewards
— ๐ฆ๐จ๐ ๐ ๐๐ฅ โ๏ธ —
๐ณ. ๐๐ฒ๐ฎ๐ฐ๐ต/๐๐ฒ๐ฎ๐ ๐ฆ๐ฒ๐ฎ๐๐ผ๐ป โ๏ธ (๐๐๐ป๐ฒ โ ๐๐๐ด๐๐๐)
Thematic attributes:
โข Sunny UI overlays, beach vibes, and lighter color palettes
โข Summer-themed locations (beaches, poolside lounges)
Features:
โข Summer-exclusive pass with beach-themed outfits
โข Small weekend challenges with collectible beach tokens
๐ด. ๐๐ป๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฎ๐ ๐ (๐๐๐น๐ ๐ฐ)
Thematic attributes:
โข Fireworks, flag motifs, and patriotic visuals
โข Festive town square locations
Features:
โข Firework collectibles to redeem exclusive rewards
โข Time-limited patriot-themed bundles
— ๐๐จ๐ง๐จ๐ ๐ก ๐ —
๐ต. ๐๐ฎ๐น๐น๐ผ๐๐ฒ๐ฒ๐ป ๐ (๐ข๐ฐ๐๐ผ๐ฏ๐ฒ๐ฟ ๐ฏ๐ญ)
Thematic attributes:
โข Spooky visuals, foggy effects, and ghost-themed decorations
โข Haunted mansions and eerie loading screens
Features:
โข Halloween pass with spooky skins and emotes
โข Trick-or-Treat gifting mechanics
โข Tournaments with haunted-themed challenges
๐ญ๐ฌ. ๐๐น๐ฎ๐ฐ๐ธ ๐๐ฟ๐ถ๐ฑ๐ฎ๐ ๐ (๐๐ฎ๐๐ฒ ๐ก๐ผ๐๐ฒ๐บ๐ฏ๐ฒ๐ฟ)
Thematic attributes:
โข Sleek UI with dark sale banners and nighttime themes
โข Minimalist visuals highlighting discounts
Features:
โข Limited-time deep discounts on exclusive bundles
โข Surprise โMystery Giftโ mechanics
๐ญ๐ญ. ๐ง๐ต๐ฎ๐ป๐ธ๐๐ด๐ถ๐๐ถ๐ป๐ด ๐ฆ (๐๐ฎ๐๐ฒ ๐ก๐ผ๐๐ฒ๐บ๐ฏ๐ฒ๐ฟ)
Thematic attributes:
โข Warm autumn tones, falling leaves, and cozy visuals
โข Harvest-themed zones with pumpkins and golden fields
Features:
โข โTurkey Tokensโ to exchange for special rewards
โข Story-driven questlines centered on family and gratitude
About the author
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
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