Live-ops events cheatsheet

Live-ops events cheatsheet

Here’s a breakdown of the 10 most common live-ops events and why they work 👇

𝟭. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸 🔥
• Clear levels without losing
• Longer streaks = better rewards
• Creates loss aversion and momentum

𝟮. 𝗗𝗮𝗶𝗹𝘆 𝗤𝘂𝗲𝘀𝘁𝘀 📋
• Fresh tasks and rewards every day
• Encourages daily play and habit-building
• Keeps content feeling dynamic

𝟯. 𝗗𝗮𝗶𝗹𝘆 𝗕𝗼𝗻𝘂𝘀 🎁
• Log in daily to earn rewards
• More consecutive days = better prizes
• Simple but powerful retention mechanic

𝟰. 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿𝘀 ⏰
• Limited-time boosts (usually 1 hour)
• Increases peak-time engagement
• Great for reactivating lapsed users

𝟱. 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗧𝗮𝘀𝗸𝘀 🧗
• Short-term goals with quick rewards
• Encourages progression
• Often supports bigger live events

𝟲. 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁 🏆
• Players or teams compete on a leaderboard
• Top scorers get exclusive rewards
• Adds social competition and replay value

𝟳. 𝗣𝗶𝗴𝗴𝘆 𝗕𝗮𝗻𝗸 🐷
• Earn hard currency passively during play
• Buy the bank when it’s full
• Smart nudge toward small purchases

𝟴. 𝗦𝗲𝗮𝘀𝗼𝗻 𝗣𝗮𝘀𝘀 🎫
• Timed progression system with free + premium rewards
• Encourages long-term engagement
• Drives consistent monetization

𝟵. 𝗦𝘁𝗮𝗿𝘁𝗲𝗿 𝗣𝗮𝗰𝗸 🎉
• One-time offer for new players
• High value at a low price
• Designed to convert early

𝟭𝟬. 𝗥𝗼𝗹𝗹𝗶𝗻𝗴 𝗢𝗳𝗳𝗲𝗿 💸
• Personalized, time-limited deals in a sequence
• Mix of free and paid rewards
• Taps into FOMO and impulse buying

Great games don’t just run live-ops — they build systems players want to return to every day.