Great game design is not enough to build a sustainable studio in 2024.
The critical question today is, “Are there enough people willing to pay for it?”
The answer to this should be a combination of:
👯 Market size 📈 Expected ARPU and CPI 🦄 How you will differentiate yourself
Only once you know there’s a specific audience that is big enough, financially accessible, and interested in the intended product you are about to create should you proceed with its development.