IP collaborations aren’t just cool, they’re game changers.

IP collaborations aren’t just cool, they’re game changers.

• Double user engagement through gamified experiences
• Keep players around longer with familiar characters
• Increase loyalty by 22%
• Raise revenue by 10–30%, especially during events
• Reach younger audiences in ways traditional media can’t

Still not convinced?

Let’s look at the numbers:

𝗧𝗼𝗽𝘄𝗮𝗿 𝗫 𝗣𝗮𝗰𝗶𝗳𝗶𝗰 𝗥𝗶𝗺
• +5% DAU
• +12% downloads
• iOS revenue rank in China: #30 → #2

𝗧𝗼𝗽𝘄𝗮𝗿 𝗫 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗿𝘀
• 13M players in 2 weeks
• Broke all-time revenue record on Day 1

𝗗𝗿𝗮𝗴𝗼𝗻𝗵𝗲𝗶𝗿 𝗫 𝗗𝘂𝗻𝗴𝗲𝗼𝗻𝘀 & 𝗗𝗿𝗮𝗴𝗼𝗻𝘀
• 208% revenue boost
• 161% ARPPU increase
• 52% pay rate jump

𝗜𝗱𝗹𝗲 𝗦𝗹𝗮𝘆𝗲𝗿 𝗫 𝗔𝘁𝘁𝗮𝗰𝗸 𝗼𝗻 𝗧𝗶𝘁𝗮𝗻
• 87.5% revenue boost
• 70% more downloads

𝗠𝗶𝗻𝗶𝘄𝗼𝗿𝗹𝗱 𝗫 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗿𝘀 & 𝗠𝘆 𝗟𝗶𝘁𝘁𝗹𝗲 𝗣𝗼𝗻𝘆
• 180K skins sold in 1 week
• 10M views & 750K comments in 2 weeks

The results speak for themselves.

Brands win.
Studios win.
Players win.

If you’re not exploring IP collabs in 2025, you might be leaving serious growth on the table.