iOS campaigns on Google: YouTube

For anyone working/interested in iOS campaigns on Google, it’s noteworthy that starting in June, the YouTube mobile app will begin displaying Apple’s App Tracking Transparency (ATT) prompt to iOS users worldwide. This prompt empowers users to decide whether their activity is tracked across different apps and websites.

𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭?
YouTube is the top app on iOS by active users worldwide. Gaining user consent via the ATT prompt could unlock a higher volume of trackable conversions, more data for modeling, and drive improved campaign performance.

𝐒𝐨𝐦𝐞 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐞𝐭𝐚𝐢𝐥𝐬
The prompt will not be shown to all users. For example, YouTube Premium users and users with child accounts on YouTube will not be shown the prompt. Additional details about it at: https://lnkd.in/dkNmdw_H