Innovative Daily Bonus Strategies On Retention and Monetization
Developers continually optimize and innovate within their games and events to enhance the player experience and foster deeper engagement, retention, and monetization strategies.
A notable trend is the evolution of universally applied mechanics, offering fresh approaches to captivate players. A prime example that caught my attention is the implementation of a Daily Bonus in two notable games:
Candy Crush Soda Saga by King implements a three-tiered daily bonus system.
The first reward is granted immediately upon the player’s login, with subsequent rewards available 4 hours after the previous one is claimed. This incentivizes players to log in multiple times throughout the day, enhancing player engagement.
Should a player fail to return within the same day, they’re greeted with a visual representation of missed opportunities upon their next login, subtly encouraging a habit of regular play. This strategy is particularly effective in new players and re-engaging returned ones.
Cookie Jam by Jam City takes an experimental approach to the daily bonus, offering players an opportunity to double their Daily Bonus for a week through a real-money purchase.
This not only aids in retaining players by incentivizing daily logins but also directly monetizes the return visits, increasing the likelihood of habitual engagement.
Through these innovative daily bonus systems, developers are improving the game-playing experience and strategically enhancing player retention and monetization efforts.
