Influencer Marketing Secrets Nobody Tells You

🤫 Here’s an Influencer Marketing secret no one’s ever told you –

Performance Influencer Marketing is an iterative process.

If you want to drive performance results at scale, you need to gather data and aggregate your learnings over time.

So invest in a knowledge-gathering phase.

Spend your initial campaigns gathering data on –

– What type of content your audiences like to watch
– What content style & formats resonate with them
– How they make their purchase decisions
– What types of incentives work for them
– How they like to discover new brands
– Who they consider ‘influential’

Aggregate your learnings, iterate your approach to test and refine them further.

Then adapt your strategy to establish the perfect formula, and finally, scale.