Influencer Marketing: Go Big or Go Home?

‘Go big or go home’ is the WORST advice…

At least when it comes to influencer marketing 😉

You DO NOT have to work with big influencers to see impact.

You don’t need someone ‘famous’ for your campaigns to be profitable.

It’s true: mega-influencers can be very effective for amplifying reach.

But when it comes to driving performance impact, you often need additional tactics like custom assets to see positive ROI.

And they’re expensive- we’re talking six or seven-figure budgets.

The reality is that mega-influencer collaborations are often driven by brand-awareness goals and evaluated based on posterity and vanity outcomes rather than ROI.

When you have tighter budgets and performance targets, micro-influencers are your best bet, particularly when you start.

They provide quality outcomes for smaller investments.

Micro-influencers may not carry as much clout as mega-influencers, but in no way does that diminish their value and impact.