Influencer Marketing Framework

Your Influencer Marketing strategy won’t be scalable unless you follow a framework.

Here’s Step 1 of the 3-step formula:

The first stage is always all about gathering knowledge.
– Start small, working with Nano and Micro Influencers
– Identify initial content verticals based on your target demos
– Test the potential of these verticals and sub-verticals
– Examine data at scale to identify which verticals are worth scaling with

When you have sufficient data to make reliable conclusions about a vertical’s potential:

Move on to Phase 2: Optimisation.

Profitably scaling Influencer Marketing – Optimisation.

Phase 2 is where you optimise the creatives you use to actually convert the audiences in these niches.

This involves iterating with
– Visual elements of the integration
– Talking points
– CTAs
– Different Live Ops and events
– Initial additional incentives like gift codes

Once you’ve figured out the optimal setup, you can move onto Phase 3 and scale with larger influencers.

The BEST time to work with Mega influencers?

AFTER you’ve gathered initial knowledge and optimised your setup to understand
– Which verticals and sub-verticals work best
– What incentives are most effective (gift codes, welcome packs, etc)
– How in-game events can affect different KPIs

Mega-influencer collaborations make up Phase 3 in my Testing Framework.

Here’s where I apply my learnings from Phases 1 and 2 so I can scale up to working with mega-influencers with minimal risk and maximum ROI.

This is where I integrate tactics like custom in-game assets to improve performance further!