Influencer Deliverables For YouTube

What deliverables CAN you get with YouTube Influencer Marketing?

For performance Influencer marketing, as a basis I always recommend –
✅ 30-60 second integrations
✅ In the first 25% of the video
✅ With a clear CTA
✅ A QR code with the tracking link onscreen
✅ Tracking link in description (top line) & pinned comment

Depending on your product, campaign objectives, target audience, wider marketing mix, and so on, you could also explore –

🔍 Dedicated videos
Great for displaying not just detailed features but the entire experience around using your product/service.
But you need to be wary of making it authentic and not salesy. These typically see fewer views than integrations embedded into regular content.

✂️ Shorts
Typically part of package deals with cross-platform short-form content or highlights from integrations or dedicated content

🔴 Livestreams
A good way to reach engaged and loyal viewers with the opportunity to gamify interactions and add more branded touchpoints, but typically lower reach and engagement compared to regular content

👥 Community Posts
Very rarely of use on its own, most often just part of a package deal again – a means to boost a little reach and discovery for original integrated content.