Increase your eCPM by Increasing User Permissions

Interstitial: The IDFA boosts the eCPM by a substantial 3x 📈📈📈
Native: The IDFA leads to a 2.6x increase in eCPM 📈📈
Banner: Having the IDFA increases the eCPM by roughly 2x 📈

Increase your eCPM by Increasing User Permissions

Ad networks and exchanges often prioritize ads that can deliver more value to advertisers. This value is largely determined by the data they can collect about users. More granular data, such as location, interests, and demographics, allows advertisers to target their campaigns more precisely, leading to higher engagement and conversion rates.
When users grant more permissions, it enables advertisers to collect more relevant data about them. This, in turn, makes their ads more valuable, driving up the eCPM (effective cost per mille) that you can earn.



*‘False’ means that a user enabled LAT or opted out of the data usage in GDPR geos.