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Increase Player Retention Through In-App Purchases

Oxana Fomina
Studios always seek innovative ways to keep players monetized and engaged.

Paid Periodic Bonus is an approach where players make a purchase with real money and, in return, receive continuous bonuses. This strategy not only enhances the value of the purchase but also keeps players returning for more.

This model’s ๐š๐๐š๐ฉ๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ฏ๐š๐ซ๐ข๐จ๐ฎ๐ฌ ๐ ๐š๐ฆ๐ž ๐ ๐ž๐ง๐ซ๐ž๐ฌ and its ability to be tailored to different player segments makes it an invaluable tool for developers seeking to maintain a competitive edge.

๐Š๐ž๐ฒ ๐๐ž๐ง๐ž๐Ÿ๐ข๐ญ๐ฌ:

๐„๐ง๐ก๐š๐ง๐œ๐ž๐ ๐๐š๐ฒ๐ฆ๐ž๐ง๐ญ ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง: Players perceive more value in their purchase because it unlocks ongoing rewards.
๐‡๐ข๐ ๐ก๐ž๐ซ ๐€๐ฏ๐ž๐ซ๐š๐ ๐ž ๐’๐ฉ๐ž๐ง๐: The offer entices players to spend more by presenting a compelling deal.
๐๐จ๐จ๐ฌ๐ญ๐ž๐ ๐‘๐ž๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง: To collect all their bonuses, players must return to the game over several days.

๐ŸŽฎ A stellar example this year is the offer ‘Get Chuck And Lots Of Staff Earlier.’ It provides early access to a character, a unique spray, and six-day daily bonuses.

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