Increase Player Engagement, Retention, And Monetization?
This approach can help to increase player engagement,Β retention, and monetization by providing new content and features in the best possible way.
Let’s analyze this approach by comparing the two games Toon Blast by Peak and Angry Birds Dream Blast by Rovio Entertainment Corporation.
According to AppMagic, Toon Blast has a cumulative revenue per download of $9.65, while Angry Birds Dream Blast only has $3.83. In 2022, Toon Blast’s revenue was five times higher than that of Angry Birds Dream Blast, despite only having twice as many downloads. I compared and analyzed the event calendar of the two games.
The following features of Toon Blast’s live-ops strategy, in my opinion, contribute to more effective user monetization:
1. ππ‘π π©π«ππ¬ππ§ππ π¨π π¬π©πππ’ππ₯ ππ²π©ππ¬ π¨π ππ―ππ§ππ¬ ππ‘ππ ππ«π’π―π π ππ¦π π¦π¨π§πππ’π³πππ’π¨π§.
Toon Blast offers a mini-game event and a separate gameplay event, both of which have additional user monetization mechanics and contributes to the game’s revenue growth.
2. ππ―ππ’π₯πππ’π₯π’ππ² π¨π π¬ππ―ππ«ππ₯ π¨ππππ«π¬ π¬π©πππ’ππ’πππ₯π₯π² πππ¬π’π π§ππ ππ¨π« ππ―ππ§ππ¬.
An effective tactic for increasing revenue. For example, Toon Blast has implemented a team competition event that takes place every weekend and is accompanied by a special offer. If a player purchases this offer, all team members receive a bonus.
3. ππ«π’π¨π«π’ππ’π³πππ’π¨π§ π¨π ππ―ππ§ππ¬ ππ§π ππ‘ππ’π« ππ©π©πππ«ππ§ππ π’π§ ππ‘π π ππ¦π.
There is an event that motivates players to pass new levels, and it is active every weekend when users spend the most time playing and are more likely to pay for an enhanced gaming experience.
