This approach can help to increase player engagement,ย retention, and monetization by providing new content and features in the best possible way.
Let’s analyze this approach by comparing the two games Toon Blast by Peak and Angry Birds Dream Blast by Rovio Entertainment Corporation.
According to AppMagic, Toon Blast has a cumulative revenue per download of $9.65, while Angry Birds Dream Blast only has $3.83. In 2022, Toon Blast’s revenue was five times higher than that of Angry Birds Dream Blast, despite only having twice as many downloads. I compared and analyzed the event calendar of the two games.
The following features of Toon Blast’s live-ops strategy, in my opinion, contribute to more effective user monetization:
1. ๐๐ก๐ ๐ฉ๐ซ๐๐ฌ๐๐ง๐๐ ๐จ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ญ๐ฒ๐ฉ๐๐ฌ ๐จ๐ ๐๐ฏ๐๐ง๐ญ๐ฌ ๐ญ๐ก๐๐ญ ๐๐ซ๐ข๐ฏ๐ ๐ ๐๐ฆ๐ ๐ฆ๐จ๐ง๐๐ญ๐ข๐ณ๐๐ญ๐ข๐จ๐ง.
Toon Blast offers a mini-game event and a separate gameplay event, both of which have additional user monetization mechanics and contributes to the game’s revenue growth.
2. ๐๐ฏ๐๐ข๐ฅ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐จ๐ ๐ฌ๐๐ฏ๐๐ซ๐๐ฅ ๐จ๐๐๐๐ซ๐ฌ ๐ฌ๐ฉ๐๐๐ข๐๐ข๐๐๐ฅ๐ฅ๐ฒ ๐๐๐ฌ๐ข๐ ๐ง๐๐ ๐๐จ๐ซ ๐๐ฏ๐๐ง๐ญ๐ฌ.
An effective tactic for increasing revenue. For example, Toon Blast has implemented a team competition event that takes place every weekend and is accompanied by a special offer. If a player purchases this offer, all team members receive a bonus.
3. ๐๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐จ๐ ๐๐ฏ๐๐ง๐ญ๐ฌ ๐๐ง๐ ๐ญ๐ก๐๐ข๐ซ ๐๐ฉ๐ฉ๐๐๐ซ๐๐ง๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐ ๐๐ฆ๐.
There is an event that motivates players to pass new levels, and it is active every weekend when users spend the most time playing and are more likely to pay for an enhanced gaming experience.
