A hyper scaling app masquerading as brain training making 🚀 $6mil in the last 30 days!
Impulse is a brain training app with significant revenue & download growth in the last months. The app offers hypercasual games and cognitive training programs to improve IQ, memory, and mental abilities.
Their creatives showcase multiple gaming creative trends, mainly psychological tests, and “only psychopaths can solve these” hypercasual headline variations. This UA know-how is probably one of the main differentiators between the other “apps” trying to achieve this same result.
It uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium.
The app’s ad monetization is heavily segmented, with different ad experiences based on the user’s usage and payment status. The app also includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases.
Regarding team size, Eugene Kostenetskyi 🇺🇦, based on what I see, I would say the UA & creative team is fairly small but very efficient:
– 1-3 UA managers
– 4-6 creative producers
📺 Watch on YouTube
Jakub x Felix x two & a half gamers
