Importance of Mixing Creatives in Meta
First of all, Happy New Year everyone!β¨
I’m back from a much-needed vacation and Iβd like to kick off the year with a very quick and easy-to-understand case study about ππ‘π π’π¦π©π¨π«πππ§ππ π¨π π¦π’π±π’π§π ππ«ππππ’π―ππ¬ π’π§ ππππ.
One of my clients wanted to target older audiences but was using a single ad group that included both videos and static banners. When I took over the account, the first step was quite straightforward and logical:
πSeparating static banners into their own ad group was going to give us a major delivery between older segments
And below, you just need to see the results:
1οΈβ£The banner ad group allocated 51% of its total spend to the two oldest age ranges, compared to 30% in the video ad group.
2οΈβ£ The banner ad group spent 77% of its budget on Feed placements, while the video ad group only spent 50%.
And this example was made with non UGC videos so I believe that using them would give even higher differences in the delivery.
The takeaway of this? If someone tells you static banners are outdated or ineffective, just smileβyou know the truth. π
Have a nice rest of the week!
