I analyzed 19,977 new mobile games launched in 2024.

I analyzed 19,977 new mobile games launched in 2024.

Based on AppMagic data, here is how they performed:

𝗞𝗲𝘆 𝗦𝘁𝗮𝘁𝘀
• $3.1B in IAP revenue — only 5% of total mobile game revenue
• 5.5B downloads — representing 9.7% of all game downloads

𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻
• Only 1.9% of games made over $1M
• 62% earned $0
• Success in mobile gaming is rare

𝗧𝗼𝗽 𝗴𝗲𝗻𝗿𝗲𝘀 𝗯𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲:
1. RPG: $2B IAP revenue | 7.2% success rate
• Top new apps of the genre: https://lnkd.in/epWcqxe7
2. Strategy: $352M | 3.8% success rate
• Top new apps of the genre: https://lnkd.in/e4k7N2Sc
3. Shooter: $38M | 2.3% success rate
• Top new apps of the genre: https://lnkd.in/eMBmFEyf

𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀
• Only 1.3% of games surpassed 5M+ downloads
• 38.5% didn’t even hit 10k downloads

𝗧𝗼𝗽 𝗴𝗲𝗻𝗿𝗲𝘀 𝗯𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀:
1. Simulation: 1B downloads | 10.2% success rate
• Top new apps of the genre: https://lnkd.in/et5dHH-2
2. Shooter: 128M | 9.3% success rate
• Top new apps of the genre: https://lnkd.in/eMBmFEyf
3. Sports: 87M | 8.2% success rate
• Top new apps of the genre: https://lnkd.in/emZX79Z2

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆
Breaking through in mobile gaming is tough.

Few games succeed, and even fewer hit significant revenue or download milestones.

Focus on strategy, niche mastery, and strong product-market fit.

What do you think will dominate in 2025?