How to Monetize Whales Through Milestone Events

How to Monetize Whales Through Milestone Events 🐋

Monetization features for whales are designed to target the highest-spending players, while also engaging less-spending players with the potential to convert them into whales.

💡 How milestones tied to hard currency spend work:

Players complete milestones and receive rewards by spending standard hard currency during the event.

🐳 In-game Examples:

— “Emerald Waterfalls” event in Hero Wars is held weekly, starting on Wednesdays. While its long duration and regularity make its exact impact on revenue harder to measure, its continuous rotation demonstrates its importance.

— “More Than Gems” event in Rise of Kingdoms is held on weekends during major clan events like the “Sunset Canyon Tournament” and “Alliance Mobilization,” resulting in a 12–40% revenue increase on the following Mondays.

✅ Why it’s important:

Whales are one of the most important cohorts that can generate the absolute majority of revenue in certain genres.
Monetization features for whales not only target this specific player segment but also encourage spending from other players, potentially converting them into whales.