How to Evaluate Game Ideas

36 questions to evaluate your game idea

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1. How big is your genre?
2. Is the niche growing or declining?
3. Are new devs entering your niche?
4. How could your niche change in the future?

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5. Who are your main competitors?
6. What makes them successful?
7. How does your game stand out?
8. Why did similar games fail?

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9. Who is your audience?
10. What do they value in a game?
11. What do they say about similar games?
12. What desire does your game fulfill?

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13. Is your concept unique enough?
14. Does the art style stand out?
15. What’s the core gameplay loop?
16. What will keep players coming back?

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17. Can you pitch the idea in one sentence?
18. Can you imagine a fun 15-sec video?
19. Are you passionate about this idea?
20. What will players remember after 20 minutes?

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21. How will you reach your audience?
22. How will you build a community?
23. Can you partner with influencers?
24. Can the game go viral?

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25. How will you monetize the game?
26. Will monetization affect gameplay?
27. How will in-game purchases be structured?
28. What’s your strategy for post-launch monetization?

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29. Do you have the right expertise?
30. How long to release the game?
31. How fast can you build a demo?
32. What are the main risks?

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33. How much funding is needed?
34. How much revenue is needed to break even?
35. What KPIs will define success?
36. What’s the backup plan?

A great game starts with great planning.