How to analyze your Monetization Metrics?
Similar to acquisition, engagement, and retention, monetization performances can be analyzed through cohort views.
By doing so, you can see how changes in your pricing or product affect your revenue over time.
Analyzing cohorts for monetization would represent groups of users who made their first payment in the same period.
Customers with different characteristics (like how they were acquired, user behavior, and location) may have various monetization performances. This can help you understand which types of customers are the most valuable and tailor your monetization strategies accordingly.
🔔 But remember: no single metric tells the whole story. In Growth, metrics are interconnected.
The most meaningful insights often come from understanding how different metrics relate.
A great acquisition is not meaningful if most users churn quickly.
Retention will not power revenue if you don’t acquire users.
It’s the sum of each metric and their relations that build a powerful Growth Engine ⚙️
But there’s always a lot to learn from your metrics.
