How organic was affected by my UA Campaign

Second painting 🎨

Before reading this, check the first painting here.

This time I decided to try different colors and lines as I was working with a different platform.

The idea was the same though: Running a single campaign in a country where I barely had traffic and see how organic was affected by my campaign. This time, I even created two campaigns to see if scaling spend could really help to increase organic traffic.

This piece is even clearer than the previous one:

👉I launch my first campaign and both search and explore grow
👉I launch my second campaign and again, both “organic” sources jump
👉And the best part, I paused for few days and reactivate later and… the search and explore traffic grew proportionally to the previous period with the second campaign

And I even took the time to give you exact percentages:

-Since first campaign was launched until the day before of the second campaign, Search traffic goes up 63% compared to previous period while explore goes up 141%

-Since second campaign was launched until the day before of the reactivation, Search traffic goes up 59% compared to previous period while explore goes up 3%

-Once I reactivated the second campaign until I started to decrease budget, , Search traffic goes up 91% compared to previous period while explore goes down 8%

The name of this painting is inspired by all the comments after launching the first painting:

“ASO is a start, but paid campaigns give your app a real spark”

My career as an artist ends here, with one proof for each platform❤️

Ohhhh beautiful art👀
Have a nice week guys!