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How non-gaming apps are growing?

How non-gaming apps are growing? I love analyzing data from multiple perspectives to gain a clearer understanding of its implications.

I examined trends in the non-gaming apps industry (using Sensor Tower data) to understand growth patterns in different markets. To gain a broader perspective, I analyzed data not only from the first 10 months of 2024 (January-October), comparing it to the same period in 2023, but also compared it with the growth of those countries between 2022 and 2023. This provides a comprehensive view of the ‘journey’ of these countries in the the apps landscape

It is quite visible that:
▶️ non-gaming apps categories have good growth in 2023 and 2024
▶️ once we talked about last months iOS is leading in growth (both in case of bigger and smaller categories)
▶️ in many categories revenue in non-gaming categories grow faster than downloads

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