How Much to Spend on Influencer Marketing?

Most brands guess their influencer marketing budget. And that’s why they either overspend or don’t spend enough. 🤷‍♀️

If you want to set a budget that actually drives results, you need to start with the right data:
– Your game/app’s daily organic installs
– Your daily install goals
– Your chosen platform (YouTube, TikTok, Instagram, etc.)
– Your target audience
– Your target geos
– Your audience’s profile (interests, habits, lifestyle)

If you’re working with an agency or consultant, they’ll help you define:
– The best content verticals to reach your audience
– Typical conversion rates (CVR) based on platform and demographics

With all these data points, you can calculate:
– How many installs you need to drive an organic uplift
– How many views you need to reach those install goals
– And ultimately, how much budget you need to generate those views