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How diversified are the largest game publishers?

Anton Slashcev

How diversified are the largest game publishers?

Hereโ€™s a breakdown:

๐Ÿญ. ๐—ง๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ป๐˜ โ€“ $๐Ÿฒ๐Ÿญ๐Ÿฌ๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ
โ€ข Honor of Kings โ€“ 30.8%
โ€ข PUBG Mobile โ€“ 19.4%
โ€ข Other games โ€“ 49.9%
โ€ข Tencent keeps things balanced, with almost half its revenue coming from a broad portfolio.

๐Ÿฎ. ๐—ก๐—ฒ๐˜๐—˜๐—ฎ๐˜€๐—ฒ โ€“ $๐Ÿญ๐Ÿฒ๐Ÿต๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ
โ€ข Identity V โ€“ 15.7%
โ€ข Onmyoji Arena โ€“ 12.4%
โ€ข Other games โ€“ 72%
โ€ข NetEase shows solid diversification

๐Ÿฏ. ๐—ฃ๐—น๐—ฎ๐˜†๐—ฟ๐—ถ๐˜… โ€“ $๐Ÿญ๐Ÿฎ๐Ÿด๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ
โ€ข Gardenscapes โ€“ 27.1%
โ€ข Township โ€“ 22.4%
โ€ข Homescapes โ€“ 21.4%
โ€ข A more even spread across its popular franchises.

๐Ÿฐ. ๐—ฆ๐—ฐ๐—ผ๐—ฝ๐—ฒ๐—น๐˜† โ€“ $๐Ÿญ๐Ÿญ๐Ÿฑ๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ
โ€ข Monopoly Go! โ€“ 73.9%
โ€ข Marvel Strike Force โ€“ 5.9%
โ€ข Other games โ€“ 20.2%
โ€ข Scopelyโ€™s strategy revolves around a single blockbusterโ€”Monopoly Go!.

๐Ÿฑ. ๐—ž๐—ถ๐—ป๐—ด โ€“ $๐Ÿญ๐Ÿญ๐Ÿญ๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ
โ€ข Candy Crush Saga โ€“ 74.6%
โ€ข Candy Crush Soda Saga โ€“ 15.5%
โ€ข Other games โ€“ 9.9%
โ€ข King is highly dependent on the Candy Crush franchise.

๐Ÿฒ. ๐—ฆ๐˜‚๐—ฝ๐—ฒ๐—ฟ๐—ฐ๐—ฒ๐—น๐—น โ€“ $๐Ÿญ๐Ÿฌ๐Ÿณ๐—  ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—บ๐—ผ๐—ป๐˜๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ
โ€ข Brawl Stars โ€“ 50.2%
โ€ข Clash of Clans โ€“ 18.3%
โ€ข Other games โ€“ 31.5%
โ€ข Supercell remains strong but relies heavily on two key titles.

๐—ž๐—ฒ๐˜† ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†:
โ€ขย Some publishers are more diversified than others, but most still rely on a handful of mega-hits for the bulk of their revenue.
โ€ข Lose one big hit, and their revenue could dip seriously.

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