How big is In-App Advertising?
In my opinion, ad monetization and hybrid monetization will significantly influence future discussions about potential and growth in the mobile industry:
– on the one hand, they have become essential elements in almost every discussion about monetization in mobile gaming.
– on the other hand, people rarely explicitly mention this market segment. Even within mobile gaming, while the importance of ads is acknowledged, estimations of the market often focus solely on in-app purchases.
𝐇𝐨𝐰 𝐛𝐢𝐠 𝐢𝐬 𝐢𝐧-𝐚𝐩𝐩 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠?
There are few sources that estimate the size of the in-app advertising market. Statista, one such source, forecasts that worldwide ad spending in this market will reach $352.70 billion in 2024 and grow to $534.10 billion in 2029 (an average yearly growth rate of 8-10%).
According to that data, the main drivers of in-app advertising are Social Networking, Games, Shopping, Entertainment, News & Magazines, Music, Books & Reference, Education, Photo & Video, and Utilities.
Even if we debate the accuracy of these figures, they indicate the market’s size and how seriously we should consider it…According to another source eMarketer more than 80% of mobile ad dollars in US will flow through apps. And the $165.88 billion in in-app advertising that will be spent in 2024 will account for 54% of total digital ad dollars).
