Hexasort by Lion Studios: A $200M/year Hybrid-Casual Giant
💫 Hexasort by Lion Studios: A $200M/year Hybrid-Casual Giant 🧩💥
Since its soft launch in September 2023, Hexasort has scaled to a massive $500K/day ($150K from IAP & $300K from ads). Through three game-changing ad monetization innovations, Lion Studios has transformed this title into a hybrid-casual puzzle powerhouse. Here’s how:
Rewarded Ads in Gameplay: 🎁 Strategic placement of rewarded ads on the main game board to help users progress faster.
A New Ad Unit – Rewarded App Open Interstitial: 🆕 A clever ad unit that rewards users with extra perks simply for opening the app.
User-Ad Experience Segmentation: 🎯 Tailored ad experiences based on specific user acquisition campaigns, personalizing gameplay, and ad exposure.
According to Sensor Tower, Hexasort’s players are deeply engaged, averaging 40 minutes daily over nearly 6 sessions. This translates to around 90 banner impressions, 9 interstitials, and 6 rewarded ad opt-ins for 50% of users, giving Hexasort an estimated AdARPDAU of $0.13-0.15. 📊
For a deep dive into Hexasort’s gameplay design, UA strategy, and ad monetization, check out our latest two & a half gamers episode with Matej 🦩, Jakub, and me.
📺 YouTube: https://lnkd.in/e23hTZpJ
📧 Ad Monetization Newsletter: https://lnkd.in/eRWRFiGf
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