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In 2024, Monopoly GO! got 2.2bn IAP & 60.5M Downloads.
🚀 Wizards of the Coast & Digital Gaming Soar as Hasbro Charts a Winning Course
Hasbro isn’t just playing the game, changing it. Delivered on its 2024 promises, and leveled up profitability.
🎮 Gaming Leads the Charge
MONOPOLY GO! was a massive hit, contributing $112 million in 2024.
Wizards of the Coast & Digital Gaming revenue climbed 4%.
MAGIC: THE GATHERING held strong despite the tough comparison against last year’s Lord of the Rings set.
Digital & Licensed Gaming surged 22%, showing Hasbro’s IP expansion is a game-changer.
📊 Financial Power-Ups
Adjusted operating profit skyrocketed 76% to $839 million, thanks to cost efficiencies and a sharper business mix.
Operating cash flow hit $847 million, reinforcing Hasbro’s ability to invest in its future.
Hasbro cut inventory by 17% and stacked $227 million in net cost savings, streamlining operations.
$390 million in dividends went back to shareholders, with another quarterly dividend confirmed for March 2025.
🛠️ 2025: Building the Future of Play
CEO Chris Cocks is doubling down on digital, licensing, and next-gen play experiences. “We’re bringing our iconic franchises to more fans worldwide, strengthening partnerships, and pushing the boundaries of gaming. 2025 is all about scaling up while staying laser-focused on operational excellence.”
Hasbro expects total revenue growth in 2025, with an adjusted operating margin of 21-22%.
A refreshed “Playing to Win” strategy will fuel the company’s expansion across gaming, digital, and entertainment.