Great games know this key to players’ needs!
Ever noticed the magic of a successful game?
↳ It’s driven by passionate, engaged players.
(The wheel’s been invented, use it)
Psychologist Abraham Maslow designed a
pyramid to classify human needs in 1943.
🟢 We all have 5 types of needs:
• Basic needs (food, water, shelter).
• Safety needs (health, employment).
• Belonging needs (friendship, intimacy).
• Esteem needs (dignity, respect, purpose).
• Self-actualization needs (creation, beauty).
Players are humans
↳ who seek their needs in your game.
By applying this hierarchy to gamers’ needs,
you build a community around your game.
🟢 Here’s the Players’ Hierarchy of Needs.
Every level aligns with a player’s needs.
• Basic needs → Fun
• Safety needs → Trust
• Belonging → Community
• Esteem needs → Recognition
• Self-actualization needs → Contribution
🟢 The hierarchy guides your questions:
• What do players need?
• Which needs does my game meet?
• How do I convey these needs to players?
Hey, game developers! 👋
Know your players’ needs!
Which level resonates with you?