I wish I had the tools available today when I joined gaming 12 years ago.
Still, 3 sins can ruin your game production.
(I must admit, I’ve committed all 3 sins)
1. “Why buy this tool? A weekend and energy drinks, and I’ll make a new one.
It’ll even make coffee!”
Avoid this because:
• 61% producers aim for 1–2-week releases.
• that’s a lot of energy drinks.
• not enough weekends.
2. “Our custom tool? It’s so unique, only three people in the world understand it.
Two of them just quit.”
Avoid this because:
• 53% longer to onboard with in-house tools
• less focus in creating the game experience
• the remaining one writes in hieroglyphs.
3. “This third-party AI pathfinding? My pet could write better algorithms.
Hold my keyboard.”
Avoid this because:
• 66% of development timelines fall short.
• solving solved issues wastes resources.
• wheel reinvention proves its necessity.
“Okay, your idea, Sergei?” – I hear you ask.
Your focus: content, not custom tech.
65% of all studios now prefer to ‘buy vs build’ their game technology.
The game industry has matured, offering new, powerful solutions.