About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
Game Development looks simple on the surface.
Game development looks simple on the surface.
But this is an “Iceberg” hiding many underwater obstacles.
Above the water:
• Come up with a good idea
• Choose a game engine
• Create a prototype
• Cool logo and title
• Post a launch tweet
• Click ‘export game’
Sounds straightforward, right?
But the real work happens below the surface:
• Gather a strong team
• Fun gameplay
• Balance progression and difficulty
• Optimization and bug fixes
• Retain players long-term
• Build a community
• Effective monetization strategy
• Get funding
• Run a successful marketing campaign
• Meet deadlines
• Bring the game to release
• Keep the passion for gaming alive
• Achieve profitability
Each layer gets harder.
Each challenge is critical.
Game development isn’t just about creativity.
It’s about perseverance, problem-solving, and commitment.
Because what seems like “just a game”
is really years of work below the surface.
What part of this iceberg do you find the hardest?
