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FTUE Guide For Casual Games

Anton Slashcev

FTUE Guide For Casual Games

Based on the Playliner research, here are key takeaways from studying FTUE of 30 top games:

1. Gameplay:
• Primary mechanics are introduced right away, ensuring clarity.
• Early levels are easy, helping players build confidence.
• 33% include bonus levels for added fun and rewards.

2. Onboarding:
• Tutorials usually span the first four levels, providing gradual instructions.
• Core gameplay-focused games teach mechanics directly, while meta-progression games tie them into the story.

3. Mechanics:
• 1-4 new mechanics are added progressively to avoid overwhelming players.
• Boosters appear later (level 7 and 9), showcasing advanced strategies.

4. Progression:
• Players experience a 99%+ win rate early on, reinforcing positive feedback.
• Most games push players through 15-20 levels in the first 30 minutes.
• Meta-progression games offer early milestones to highlight meaningful progress.

5. Monetization:
• Ads are avoided during the first session to keep players immersed.
• Free rewards, like premium currency worth $5, encourage engagement.
• Subtle offers are introduced after 20 minutes, ensuring players are already hooked.

6. Miscellaneous:
• Rate Us prompts and notifications come in later for feedback and guidance.
• The home screen is unlocked after level 2, marking progress.

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