FTUE Approach in Bus Mania by ZPLAY

🚍 Interesting FTUE Approach in Bus Mania by ZPLAY 🚍

When it comes to First Time User Experience (FTUE), most games ease players in with simple levels before gradually ramping up the difficulty.

Bus Mania by ZPLAY led by Jack Ho takes a bold and unexpected approach—starting with an aggressive difficulty spike as early as Level 2!

This immediate challenge sets the tone for a more competitive experience right from the start, keeping players on their toes and driving engagement. It’s a fascinating deviation from the usual FTUE curve we see in similar games. 💥

What’s more, they push rewarded ads early in the game, and their visually appealing helicopter rewarded ad with a VIP banner really stands out. 🚁✨ The combination of a challenging early level and an eye-catching ad design makes for a unique and engaging experience overall.

DataSource – AppMagic