From Virality to Scalability: Influencer Marketing

How do other apps collaborate with influencers for performance marketing? 📱💥 Are you missing out on something?

Well, there’s a whole spectrum of strategies out there, and they can even complement each other!

And some miss the bigger picture.

Let’s dive in. 👇

1️⃣ Grow Organically with Influencers & Content Creators 🌱

Creating a community of influencers & content creators can be a game-changer. They share what they create for you on platforms like Instagram stories, TikTok, and Instagram Reels. This approach leverages the trust their followers have in them. But, there’s a challenge—scaling the magic when you hit a viral video. Creating a community is valuable, and time-consuming, so it better scales. But how?

2️⃣ Combine Organic Growth with TikTok Spark 🚀

One way is this: Take the first strategy up a notch by adding TikTok Spark Ads. This means advertising on behalf of the influencer, amplifying their reach. Your audience expands beyond their followers, and it looks like someone else is raving about your product. Sadly, this doesn’t work on Instagram for dedicated app install campaigns (please, someone tell me I am wrong).

What’s cool about this approach is that you can scale the influencer’s reach by using their profile as your advertising source.

Pro tip: Don’t pay extra for spark ads. This is a two-way collaboration: They get exposure that can quickly become more followers.

Consider following me for more tips and wisdom on mobile marketing.

3️⃣ Influencers for Paid Ads Only 💰

Build a community like in the first method, but this time, use their content exclusively for ads. The influencer stays authentic to themselves, and you harness their creative genius to reach more users. Remember, not every ad will be a chart-topper—it’s like making a music album. So work with everybody on a few ads before you judge their fit to your brand.

Creative testing is like making a music album; you will work with the same artist or creator to create 10 different ads, and one will become a super pop hit in the best case.

Pro tip: Be clear with them that 1 out of 10 ads will become a success, so don’t pay for royalty rights for 10 ads together. You are not advertising on TV.

4️⃣ Organic and Paid Content Collaboration 🔄

This is my favorite.

You can work with influencers organically first. Once you find a match, create various ads together. They don’t have to post these on their feed but focus purely on performance advertising. This strategy can seriously power up your influencer game.

Pro tip: If you work with influencers mainly on organic, don’t buy out all their content for ads. Buy the rights for the ones that outperform to save costs.

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In a nutshell, there are myriad ways to partner with influencers and creators. The key is not to miss out on maximizing your organic content’s potential. By turning influencer posts into ads, you can supercharge your reach.

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What’s your influencer marketing strategy? Share your thoughts! 💫🚀

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🌟 Bonus Tip: Unleash the Power of Your Community Manager 🌟

Here’s a secret sauce to sprinkle on your influencer marketing strategy! 🙌

Ever thought about turning your Community Manager into your very own influencer / content creator? 🔥 It’s a game-changer, but here’s the catch—it only works if your Community Manager is a true content whiz, someone who knows how to craft captivating videos.

Your community manager is your influencer/content creator. Work closely with her on the UA side, just as she shines on the organic side.

Pro tip: Hire a content creator that does community management, and not vice versa.

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So, are you ready to tap into this influencer within your team? Let the content magic begin! It sounds easier than it is, but it is possible.

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If you are new here, hi 👋, this is Growth Therapist. I am a mobile marketing consultant. I’ve seen winning and failed apps and will tell you the difference. Consider following me for more tips and wisdom on mobile marketing.