From Hypercasual to Hybridcasual: The Supercent Story

❗ Breakdown of Supercent’s aggressive hybrid casual ad monetization strategy.

Pizza Ready and Outlets Rush takes inspiration from SayGames’s My Perfect Hotel but adds an aggressive twist. Pizza Ready generates around 93% of its revenue from ads $4.8m IAA (my estimate) and $350k (sensor tower data) from IAPs per month. Outlets Rush makes $3m (my estimate) from ads with an additional $163k per month. Let’s take a look at the ad units and placements! 🔎 💹

ℹ ℹ Pizza Ready & Outlets Rush adds a new unique rewarded vector compared to My Perfect Hotel. This allows users to watch an ad to increase their carrying capacity, alongside character speed and dynamic placements for soft currency in the game. In theory, this vector increases the potential rewarded ads users can watch by 33%. Pizza Ready & Outlets Rush also incorporates the use of an “HR office” where users can upgrade # of employees, their carrying capacity, and movement speed which each can be viewed 15 times before maxing out. This mechanic designed to increase player progression also massively increases the amount of Rewarded ads a user can watch.

🗡 🗡 The second Aggressive ad mon feature is app open ads, a splash screen ad that covers 80% of the screen and is shown EVERY time the game is opened. This placement is even set to show an ad after opening the game for the first time! These ads usually generate about $1.20-2.40 in eCPM.

🤔 Pizza Ready and Outlets Rush even go so far as to offer users coins to turn their devices on for web indexing purposes. I have no idea if this is a new trend or will eventually be banned, but this is offered to users as an option to see fewer ads. This means whatever revenue it generates is enough to offset the loss in ad revenue. 🤔