FOMO: Secret Sauce For Driving IAP

It’s everywhere:

• Offers and discounts
• Limited-time events
• Time-pressing mechanics
• Short-term boosts like Happy Hours
• Player tournaments

FOMO taps into a basic human instinct, making it incredibly effective.

But here’s the catch:

→ A ticking clock alone won’t help if you sell sh*t.

FOMO works best when paired with something players already want.
Something that has value.

→ Then FOMO is the final nudge that pushes players past indecision.

So, before you add that timer, ensure your offering is worth it.