F2P Re-Engagement & Retargeting Strategies

🚀 *Big Opportunities in F2P Re-Engagement & Retargeting Strategies!* 🚀

In free-to-play games, the untapped potential for re-engagement lies in understanding the game’s economy and the player equity built over time. Many UA, Marketing, and Product Marketing teams are missing the mark by not leveraging this.

When players invest time and effort, they’re building a “virtual equity”—assets like characters, resources, and in-game achievements. This emotional and financial value can be a game-changer in driving effective re-engagement and re-targeting strategies.

**Here’s one example:**
Imagine a campaign that highlights the specific assets players have accumulated and unlocks potential next steps in their journey. For instance, if a player has spent hours leveling up a character, a re-engagement message could remind them of how close they are to a new milestone or offer a special challenge to leverage that character’s strength. It’s a reminder of their investment and a motivation to return!

These strategies also pave the way for future equity-building in the game, encouraging players to build further by offering exclusive items, achievements, or personalized progression paths. This not only enriches the gaming experience but also strengthens player loyalty.

Let’s start designing for *equity* and create more meaningful connections with our players! Deeper understanding of economy design also will help many in building strategies for re-engagement and retargeting — and throughout those longevity for their games.