F2P macro trends, Q3 update

📊 F2P macro trends, Q3 update—

🏋️ 2022 (year after IDFA deprecation) was the year where new games struggled the most…

👴🏻  90% of IAP revenue (T1W) was earned by games 3+ years old.

🙃 By EO Q3 2024, things certainly appear better, but this ‘New Releases Comeback’ is largely driven by just 3 games.