Explore Deep Linking with Custom Product Pages

🍏 Did you catch the announcement in your inbox this morning?

Deep links are here!

But what exactly are they, and how can they benefit your app?

If you’re looking to increase your performance and user engagement, you should explore Deep Linking with Custom Product Pages (CPPs).

📈 Enhanced User Experience
💰 Higher Conversion Rates
🎯 Better Ad Performance
🔄 Increased Engagement

Direct users to the most relevant sections of your app to create a seamless journey that aligns perfectly with user expectations.

Imagine running an in-app event for your game and highlighting it with Custom Product Pages in the Today tab or Search result campaign.

This was already possible. But now with deep links, you can take users directly to the special event — creating a frictionless experience for your players.

🔗 Available on devices running iOS 18 and later.

Adoption is always slow with new iOS updates, so it’ll definitely take time to see meaningful results.

But also, users who update rapidly are usually more engaged and tech-savvy, which tends to lead to better performance.

I’d suggest focusing efforts on Apple Search Ads (ASA) or ironSource, as we’ve seen solid results with Custom Product Pages (CPPs) there.

For example, you can start with returning users to test the waters.

If executed quickly and efficiently, it could have a massive impact, especially with the high seasonality ahead.
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👋 Hey, I’m Julie, a freelance User Acquisition expert for iOS Apps & Games.
Follow me for more insights & tips! 🌟