Ever heard of the Influencer Management funnel?

🔻 Ever heard of the Influencer Management funnel?

➡ Only about 60% of the influencers you reach out to will respond to your outreach.
➡ Of those, only 42% will be interested.
➡ Of the ones that are, only 63% will be affordable or available.
➡ And ultimately, only 63% of those will go live.

This means that only about 10% of all the influencers you initially consider will end up going live.

This is usually how the influencer booking process goes.

And it’s one of the main reasons why I’m always advocating for teams to put aside their preferences and just trust the data.

You cannot afford to be picky right from the outset.

Availability, affordability, responsiveness – these factors will whittle down your options well before subjective preferences need to come into play.

So just ensure the data aligns with what you need, and stop watching the influencer’s content before you even reach out to them!

It’ll save you so much time, money, and resources in the end!