DoubleU Games Finalizes Paxie Games Acquisition
DoubleU Games has officially sealed the deal with Turkish game studio Paxie Games, completing the acquisition on March 26 following regulatory approval. The $29.9 million upfront payment secures 60% ownership, with the remainder to be acquired over three years via an earn-out structure.
This bold move brings Paxie’s breakout title, Merge Studio: Fashion Makeover, under DoubleU’s wing—a hit that’s already clocked 28 million downloads and $34 million in revenue. Paxie’s expertise in the booming Merge-2 genre and its strong female user base align strategically with DoubleU’s global ambitions and core social casino business.
“This acquisition supercharges our competitive edge in the global gaming market,” said Jay Choi, CFO of DoubleU Games. “We’re committed to partnering with high-potential studios to drive long-term growth.”
Paxie CEO Direnç Çelik echoed the excitement: “Merge Studio is just the beginning. With DoubleU’s global reach, we’re set to scale faster, reach wider, and build an even more exciting game portfolio.”
The Turkish mobile gaming scene has rapidly evolved into a global powerhouse, with studios like Peak Games and Dream Games delivering blockbuster titles. Now, with Paxie on board, DoubleU is tapping into this thriving ecosystem to fuel its next chapter of international expansion.
Founded in 2021 and based in Istanbul, Paxie Games joins DoubleU’s growing family with titles including Tile Star and Mahjong Infinity already in its portfolio.
