Background

December Mobile Launches Roundup

Matthew Emery

๐——๐—ฒ๐—ฐ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐— ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต ๐—ฅ๐—ผ๐˜‚๐—ป๐—ฑ๐˜‚๐—ฝ showing surprising strength from Vietnamese ๐Ÿ‡ป๐Ÿ‡ณ publishers.

How are the Dec launches doing today?

โ€ข 936 games launched in Dec (excluding CN)
โ€ข 10 (1%) of the 936 have $1M/y + momentum by Feb 15
โ€ข None of the 10 were from Top100 publishers
โ€ข ๐Ÿฒ ๐—ผ๐—ณ ๐Ÿญ๐Ÿฌ ๐—ฎ๐—ฟ๐—ฒ ๐—ฉ๐—ถ๐—ฒ๐˜๐—ป๐—ฎ๐—บ๐—ฒ๐˜€๐—ฒ, ๐—ฐ๐—ฎ๐˜€๐˜‚๐—ฎ๐—น / ๐—ต๐˜†๐—ฝ๐—ฒ๐—ฟ-๐—ฐ๐—ฎ๐˜€๐˜‚๐—ฎ๐—น ๐˜๐—ถ๐˜๐—น๐—ฒ๐˜€
โ€ข 2 are from Ukraine
โ€ข Top performers were ARK Ultimate Survival (Studio Wildcard ๐Ÿ‡บ๐Ÿ‡ธ) and Screwdom 3D (iKame ๐Ÿ‡ป๐Ÿ‡ณ).
โ€ข ๐—•๐—น๐—ผ๐—ฐ๐—ธ ๐—ฝ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ๐—ฟ๐˜€ ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฎ ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜! ๐Ÿงฑ 49 rel. in Dec. ๐Ÿ‘€

May the odds be ever in your favor โœŒ๏ธ

Data from AppMagic ๐Ÿช„โœจ

*Tier1 West: either $1M/y gross IAP or IAP + downloads assuming est. $0.40 T1W Ad-LTV.

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